So its Friday morning finally. Cannes is an exhausting place but fortunes are made at the Gutter Bar for
the lucky owners where people literally crowd the corner until 6am …..
Here as we end the week is a summary of the Ogilvy WW Awards Won so Far. We
will see how this compares to 2009 once the curtain goes down on the
Saturday night closing ceremony however there is no gold so far…. We are speaking to the event organisers this morning about the Grand Prix
and Gold which were withdrawn from the Mexico team because the work had
been entered last year. We may regain the gold but we won’t get the Grand
Prix back….
Below you will find a summary of the awards that Ogilvy has won, thus far,
at the 2010 Cannes Lions International Advertising Festival. This list is
cumulative through Thursday, June 24th. A complete summary will be
distributed on Monday. PR – 2 Gold, 2 Silver, 7 Finalists
Gold awarded to Taivas Helsinki for SASS 2010 “Save the Baltic Sea” and
Prime PR/Ogilvy Stockholm for Kraft-Aladdin “Save Christmas”.
Ogilvy PR Washington won Silver for Ford “Sociable Drive” and again Prime
PR/Ogilvy Stockholm won Silver for Kraft-Aladdin “Save Christmas”.
Direct – 2 Silver, 3 Bronze, 9 Finalists
Ogilvy Sao Paulo won Silver for Burger King “Whopper Face” and for Graacc
“Donate Your Website”.
Bronze was awarded to Ogilvy Frankfurt for Europcar “Rear View Mirror
Cinema”, Ogilvy Guatemala for Claro “Ringtowns” and Ogilvy Taipei for Franz
China Collection “See the Love”. Promo & Activation – 1 Silver, 6 Bronze, 13 Finalists
Ogilvy Shanghai won Silver for The North Face “Red Flag”.
Ogilvy Sao Paulo won three Bronze: two for Bar Aurora/Boteca Ferraz “$73
000 Bar Tab” and one for Burger King “Whopper Face”. The other three
Bronze were for Ogilvy Bogota for WWF “Forest Fires”, Ogilvy Kolkata for
AICMED “Meltdown” and Ogilvy Vienna for Reed Messe Wien “The World’s
Smallest Balloon”.
Outdoor – 4 Silver, 12 Bronze and 54 Finalists
The 4 Silver went to Ogilvy Santiago for Unilever, Hellman’s Ketchup,
Ogilvy Sao Paulo for Burger King, Ogilvy Bangkok for Outdoor Innovation and
Ogilvy Singapore for GSK.
And the 12 Bronze were spread out amongst Beijing for Huggies, Mumbai for
The Economist, Kuala Lumpur for GSk Dwquadin Lozenges , Bangkok for Sakura
Products, 2 to Sao Paulo for Red Balloon and Bar Aurora/Boteco Ferraz,
Santiago for Kimberly Clark “Graco Cribs” , Mexico for Mattel’s Hot Wheels,
2 to Paris for WWF and Xanlite, Frankfurt for Rolling Stone Magazine and
Johannesburg for Exclusive Books. Media – 3 Bronze and 9+2 Finalists
The 3 Bronze went to Frankfurt for Europcar Germany, Guatemala for Claro
and Sao Paulo for Burger King.
Radio - 1 Bronze and 10 Finalists
And in Radio the one Bronze went to Sao Paulo for Motorola. Cyber – 1 Silver, 2 Bronze, 13 Finalists
The Silver was won by OgilvyOne London for IBM “Seer Wimbledon”.
The Bronze were won by Memac Ogilvy Dubai for Ikea “Resize-a-Room” and by
Ogilvy Mexico for Gandhi Bookstores “Tweetbooks”.
Press – 4 Silver, 3 Bronze, 41 Finalists
The Silver were from Ogilvy Shanghai for the MIDEA campaign “Antique, Safe,
Car”; Ogilvy Bangkok for the Karana Travelgear campaign “Steel Bed, Wooden
Bed, Luxury Bed”; Ogilvy Cape Town for the VW Crafter campaign “Forest and
Wedding” and Ogilvy Frankfurt for the Rolling Stone Magazine campaign “Road
Crossing, Baby, Aircraft, Prisma, Square Trails”.
The Bronze were won by Ogilvy Guatemala for Hooters “Camouflage”, Ogilvy
Paris for the Epson campaign “Memories of Home, Memories of Life, Memories
of Men” and by Ogilvy Frankfurt for the Rolling Stone Magazine campaign
again “Road Crossing, Baby, Prisma”.
